About
Senior UI/UX designer with 9 years of experience leading end-to-end product design for B2B SaaS and consumer platforms. Combines deep user research skills with a strong design systems background to bridge design and engineering. Consistently reduces design-to-dev friction and improves conversion through validated, evidence-based design decisions.
Languages: English, Dutch, French
Technical Expertise
Primary stack
FigmaFigJamFramerDesign SystemsPrototypingUser ResearchAdobe CC
Also works with
FigJamFramerMazeHotjarFullStoryNotionLinearPrincipleZeplinStorybook (consumer)Webflow
Experience
- Senior Product DesignerHired2021 – Present
- Led end-to-end product design from discovery workshops through to developer handoff, reducing design-to-dev cycle by 40%
- Built and maintained a multi-brand design system in Figma with tokenised components, auto-layout, and shared variable libraries used across 4 products
- Ran 50+ user interviews and moderated usability sessions, with findings directly driving a checkout redesign that improved conversion by 23%
- UX DesignerEnterprise HR Software Company2018 – 2021
- Redesigned the onboarding flow for a 200K-user HR platform, reducing time-to-first-value from 9 days to under 2 days
- Established a design critique practice and component contribution model that scaled the design system to 6 concurrent product squads
- UI/UX DesignerCreative Digital Studio2015 – 2018
- Designed responsive web and mobile app interfaces for 10+ clients, managing stakeholder presentations from initial concept to final handoff
Education & Certifications
B.Des. Interaction Design
Design Academy Eindhoven · 2015
Certifications
- Nielsen Norman Group UX Certification
- Google UX Design Professional Certificate